3 REMARKABLY EFFECTIVE AND PRODUCTIVE LEAD NURTURING TIPS

Leads are one of the most important and crucial parts of every business. Each and every marketing strategy revolves around these and the sole aim of each marketer is to generate more and more leads. The ultimate reason behind creating maximum number of leads is to amplify the sales figures. Revenues are the main driving force behind the success of any organisation and in order to grow a company needs leads. However, there is something which is even more important than lead generation and that is lead nurturing.

WHAT IS LEAD NURTURING?

The method of developing a strong bond and relationship with prospective buyer at every phase of a sales funnel can be termed as lead nurturing. It pays special focus on marketing and communication efforts which are channelized towards listening to the various needs of the consumers and then providing them with the necessary information.

WHY IS LEAD NURTURING SO IMPORTANT FOR YOUR BUSINESS?

Whether it is B2B or B2C lead generation, nurturing your leads is extremely crucial for your business. You may have a huge pipeline of leads but only nurturing them can help you gain favourable results from them. In majority of the cases, lead conversion rates are extremely low which leaves the maximum number of them on the table. Successful implementation of lead nurturing tactics will help the business in increasing this conversion rate manifolds. Apart from leads getting converted into loyal customers, businesses reap the benefit of better sales opportunities by means of lead nurturing.

Astonishingly effectual lead nurturing techniques: There are certain tips which can help you in nurturing your leads in a manner that they end up giving fruitful results to your business for a long period of time. Three of such amazing tactics are mentioned below.

• Providing targeted content:

We are living in the digital age where everything happens virtually. Corporates are busy promoting themselves in the virtual world by means of content. Everyone is writing about something or the other and that too in huge amounts. But the question which arises here is that does this content have any use for the customer? Just like you spend a lot of time brainstorming about your target market, likewise it is equally important to devise content which is targeted towards your customer. A good understanding of your buyer’s persona can help you identify the content which will help in stimulating your customers’ senses and gaining their attention; both of which are vital in successful B2C lead generation. This tactic has worked exceptionally well for multiple organisations and has increased the sales numbers drastically.

• Presence of multiple touchpoints:

The importance of this point can’t be emphasized upon enough. The work of a sales person isn’t restricted to pitching the product and generating a lead, but it is the responsibility of the organisation to ensure that there are multiple touch points which can help in fostering a continuous interaction with customers. Today’s world is extremely competitive and in order to mark one’s differentiated place something extra needs to be provided. Presence of multiple touchpoints will ensure that the consumer is able to contact the company as and when it is required. Interaction is the key to success when it comes to B2C lead generation.

• Regular and timely follow ups:

The kind of benefits brought in by follow ups is enormous. Customers might give slow response, but sales personnel need to hustle when it comes to following up. Both immediate and long term follow ups have their own importance and are necessary in separate ways. An email or a call once in a while can help in cultivating the lead and getting it converted. In today’s time, most of the dialogues take place virtually. Contacting the prospective immediately after a website conversation can be extremely fruitful for the organisation. A timely call to prospects can be far more rewarding than agitating them with cold calling and random mails. Hence, follow ups are the old age golden rule to lead nurturing.

The vitality of lead nurturing can’t be stressed upon enough. It is one of the most crucial aspects of a business and should certainly be a prime focus of marketing strategies. Based on the nature of the business, an organisation might be working on B2B or B2C lead generation campaigns. The aforementioned secrets to lead nurturing work equally well for every business alike. The importance of lead nurturing can be explained beautifully in regard to a seed. Just like a newly sown seed, leads need to be nurtured. Proper care and cultivation only will help your business in reaping sweet fruits in the longer run.

Is Second-Tier Link Building Still In Vogue?

The term link building pops into our mind as soon as we think of different ways to acquire direct inbound links for any site. Second-tier link building or guest blogging is a bit more complex strategy that is more often ignored. The term guest blogging isn’t a new concept. It has been there for years mainly used for promoting the promoters, i.e. linking to pages that link to you.

In other words:

	Link building	Second-tier link building
You build link to…	Your web pages and sites you own	Someone else’s web pages that link to your properties

Does blogging make sense to you?

Long ago, blogging made the transition from its roots as an online journal or a communication tool. With high-end benefits like the ability for an audience to interact through commenting, opportunity to build an audience through blog subscription, Blogs started gaining large, enthusiastic fan bases that routinely devoured every post the blogger created the moment it appeared. This eventually made possible for people to monetize their blogs and become “professional bloggers”. As a result, these professionals could realistically rely on hose readers to support them when they decided to include affiliate links in their posts, banner ads on their pages, or when they created products of their own like e-books, webinars, and courses.

Guest blogging can be simply summarized like borrowing a large and established blog’s audience for a day and expect to reap the fruits of the labor. By doing this you will get an instant boost in volume & sales. So it’s no wonder why even today a lot of bloggers and SEO experts favor this method.

“In the replacement of marketing strategy, there is new one technique, named guest blogging. It is a popular strategy for optimizing SEO. ”

Why Is The Shift In The Blogging World?

·RSS Feeds- While we don’t hear quite as much about RSS feeds as it used to be earlier. For those who aren’t aware regarding the term, it allows blog audiences to consume content from their favorite sites without even the need of actually visiting the site.

·Social Media- Over the recent years, the rise of social networking has dramatically shifted the way information is shared and accessed online. It works as a mixed blessing for bloggers. There is no doubt, it offers an excellent opportunity to inexpensively expand distribution of content

·SEO’s Evolution- Meta tagging’s and spamming your own posts with irrelevant keyword doesn’t’ work anymore. However, the changes have helped to weed out money-hungry pro bloggers and refocus on high-quality content.

So here’s what I do?

Optimize the profile

Whether it’s Google+, your Facebook page, your LinkedIn profile and your Twitter account, make sure that your website comprises of links connected to social media channels and that these, in turn, have links that you send to your site. Generating social signals, i.e. posts that usually garner lots of likes, tweets and shares will impact directly in the ranking algorithm.

Write at least five articles about the industry and post them accordingly

It’s not just about writing, I mean writing mediocre articles will never help. You must have good content on your website to impress the editors of large websites. Starting from useful and interesting information to perfect spelling and grammar, effective subtitles, appropriate text formats, images, your content should comprise of all. I generally visit question and answer websites such as Quora and Yahoo Answers and search for keywords related to your industry and see the questions that are asked and then reply through my content. In addition to this, I even look around for other blogs being published within the industry to see what they are talking about. And try to give a different spin to something that is already in talks.

Get Linked = Create a More Powerful Backlink Source  

Yes, by linking to your guest post, you bring it up in search engines and make it a more powerful link source for your own page (as it promotes your properties in the byline). Just make sure to avoid guest posts that are already competing with your own site in search results.

There’s another way guest blogging can be used for second-tier link building.

Useful Tools

The tool	How to use it for second-tier link building and guest blogging
Google Analytics	Look around for some of your most efficient guest posts in terms of the amount of traffic they refer to you. These are your best targets for second-tier links.
Rank Checker	Keyword-optimizing your second-tier links isn’t cool! But it can be a good idea to use the rank checker to find out how well your guest post is already doing for some obvious terms.
Spreadsheets	When it comes to organizing your backlinks, spreadsheets is the best option to go with. All you need to do is make sure to add a separate column for title and description in order to find which guest posts to link to by a simple CTRL+F5 search

For all of these reasons, blogs are a completely different animal from what they use to be five to seven years ago. And, logically, guest blogging has changed to a great extent.